(2) Anchor/Price Ladder/Tier Pricing

August 17, 2023

Industry: Food/Distribution

Context & Challenges

  • Interdependent price points with dynamic/frequent changes in the costs.
  • Prices to be calculated for multi-tier suppliers with different margin and volume targets
  • Multiple price points for different market segments for the same product with varying features


  • An LPG was developed for supporting multi-tiers suppliers with Anchor pricing and price ladder